PPC Tips & Strategy

Your free Google Business Profile and your paid ads are not separate worlds. Connected properly, each one makes the other work harder.

How white-label PPC works, when it makes sense for a digital agency, and how to vet a partner before you put your brand on their work.

Percentage of spend, hourly, flat fee, or performance-based. A plain-English breakdown of how Google Ads management is priced in Canada and what each model means for a small business.

One of the most important questions in pay-per-click advertising is deceptively simple: what should a lead actually cost me? Without knowing what a good cost per lead (CPL) looks like for your industry, you have no way to judge whether your Google Ads campaigns are performing well or bleeding money. In this guide, we break down average CPL benchmarks across major industries in Canada and explain how to use them to evaluate your own performance. What Is Cost Per Lead? Cost per

Choosing the right PPC agency can be the difference between wasting thousands of dollars and building a reliable pipeline of new customers. With hundreds of agencies across Canada claiming to be Google Ads experts, how do you separate the ones who actually deliver results from the ones who just talk a good game? This guide walks you through exactly what to look for. Look for Google Partner or Premier Partner Status Google awards Partner status to agencies that meet specific p

If you are a small business owner trying to get more customers online, you have probably asked yourself: should I invest in Google Ads or SEO? It is one of the most common questions in digital marketing, and the honest answer is that both have a place in a healthy marketing strategy. But depending on your situation, one might make more sense to start with than the other. What Is the Difference? Google Ads (also called PPC or pay-per-click) puts your website at the top of sear

Google Ads can be one of the most powerful tools in a small business's marketing arsenal, but only when it is set up and managed correctly. Unfortunately, many businesses waste hundreds or even thousands of dollars on campaigns that are not optimized properly. Here are the five most common Google Ads mistakes we see, and exactly how to fix them. 1. Not Using Negative Keywords This is probably the single most expensive mistake in PPC advertising. Without negative keywords, you

One of the most common questions we hear from small business owners across Canada is: how much should I actually be spending on Google Ads? It is a fair question, and the answer depends on your industry, your goals, and how competitive your market is. In this guide, we will break down how to think about your Google Ads budget so you can make informed decisions and get the most from every dollar. There Is No One-Size-Fits-All Budget The truth is, there is no magic number. A lo