PPC Case Studies

The A-Team

- Set up conversions and Youtube Ads.

- Generated 10x views compared to organic listings.

- Dramatically increased engagements including likes and website visits.

Frontier Log Home Restoration

• Drove a 61% increase in conversions while lowering costs.

• Cut cost per conversion by 36% through ongoing optimisation.

• Ran high-performing cross-border campaigns across Canada and the U.S.

• Re-engaged warm audiences with tailored remarketing strategies.

Richmond Autoglass

• Conversion value tracking implemented for clearer ROI measurement.

• Branded vs non-branded keyword segmentation.

• $19 cost per lead achieved.

• Ongoing A/B testing aligned with Google Ads optimisation signals.

Sundance College

• Cut cost per lead by 300% while scaling spend by 50%.

• Opened and scaled Saskatchewan campaigns, later becoming the top-performing province.

• Rebuilt 100,000+ keywords into intent-based, course-specific structures.

• Improved conversion tracking accuracy and reporting reliability.

Smart Net Systems

• Delivered B2B leads at a $76 cost per lead.

• Launched tailored campaigns for each product line.

• Optimised budgets and ads to align with seasonal trends.

• Ran display campaigns targeting high-value business audiences.

R&W Rope

• Reduced wasted spend by tightening placements and keyword targeting.

• Promoted top-performing dynamic keywords into dedicated campaigns.

• Grew revenue while lowering ad spend.

• +20% YoY ROAS growth on a mature account.