Case Studies

A rebuild of 100,000+ keywords into intent-based, course-specific structures cut cost per lead by 68% while spend scaled 50%, with Saskatchewan becoming the top province.

Cross-border campaigns across Canada and the U.S., remarketing to warm audiences, and relentless optimisation: conversions up 61%, cost per conversion down 36%.

Conversion value tracking, branded keyword segmentation, and structured A/B testing brought Richmond Autoglass to a $19 cost per lead.

Product-line campaigns, seasonal budgets, and targeted display deliver business leads at $76 each for Smart Net Systems.

On a mature account the easy wins are gone. Cutting waste and promoting winning dynamic keywords grew revenue while ad spend fell.

Conversion tracking first, then YouTube campaigns. The result: ten times the views of organic listings and a clear lift in engagement.